ICAS re-branding

A series of online videos to form part of a corporate re-branding and web re-launch

Client: ICAS

H

When the Institute of Chartered Accountants of Scotland (ICAS) decided to re-position and re-brand, video was key to their plan. We were commissioned to make some fresh video for the new website: an engaging overview of the organisation; messages of welcome from the Chair and CEO; member case-studies; and lively events videos. We also created animations of the new ICAS logo and key branding elements for display on large screens at events. Video also contributed to the process of change within the organisation itself. We made a thought-provoking film for their Board including frank views from members of ICAS about how the organisation could improve.

The featured clip is one of the short videos made for the ICAS website, giving members an overview of the organisation and its aims.